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Avery Dennison Brings Physical, Digital Worlds Together with atma.io

Connected product cloud works with RFID, NFC and 2D barcodes to provide end-to-end transparency.

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By: Lina Squire

, Rodman Media

It is increasingly good business for brand owners and retailers to use the cloud to ensure that their products are available to their consumers. RFID and NFC specialists have developed their own platforms that allow brand owners and retailers to track their products from beginning to end. A year ago, Avery Dennison launched atma.io to connect the physical and digital worlds. A year later, atma.io has been successfully integrated into numerous items, and there is much more to come. “Current...

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